The Last Big Trend of 2025 | How Do Bubble Serums Work?

Bubbles and foam have been used in cleansing and feeling ‘squeaky clean’ since forever. This is due to bubbles unique ability to adhere to a surface, creating a complex net that sticks well to the skin, whilst creating a moisture barrier. As the bubbles dry, the actives inside deposit on the skin, creating an active movement of ingredients into your skin barrier. This has made it great for cleansers and toners for a while, as the active ‘popping’ of bubbles creates a deeper interaction with the skin. This can be great for a deeper absorption that is gentle and moisturizing. 

Not just that, bubbles are fun! On a basic level, people using foamy and bubbly products have a deeper sense of satisfaction and feel ‘cleaner’, so there’s a psychological benefit to adding a little bubble fun to your routine. 

Now that we can see the scientific benefit of using a bubble serum to help treat your skin, how do you add them to your routine? The order in which you apply your skincare ideally should be lightest to heaviest. And bubbles are probably some of the ‘lightest’ skincare you can get, hence why they are already popular in toners and cleansers. 

After cleansing and toning steps of your routine, is the perfect time to add in your bubble serum. Majority of bubble serums provide great coverage with just 1-2 pumps, which is then lightly spread across your face and massaged gently into the skin barrier. You can create a foamy layer and leave it to gently pop and dry for a more gentle application (although this is better in a longer routine and can be time consuming). 

Well, now that you know just how good bubbles can be for your skincare routine – which one should you be keeping an eye out for? Get yourself a deep boost of lightweight hydration this summer with the peak bubble products of 2025! 

This cleanser is perfect to soothe and moisturize the skin, whilst providing a refreshing cleanse of pores. Infused with 17 different amino acids, coconut oils and apple – it brightens and nourishes the skin biome all with a light botanical bubble.

Refresh your skin barrier with the lightest retinol product on the market. This bubbly, light toner helps exfoliate and refresh the skin quickly and relieves fine lines and acne all in one! It’s a perfect addition to most routines (especially if you want the refreshing power of retinol). Balanced with oat and centella extract to soothe. Want to see the results? Check out our review here.

Menokin transformed the sheet mask era with their refreshing, rich bubble masks. In a bottle, this lightweight foam absorbs incredibly fast, whilst also providing a rich ‘mask moment’ to relax at the end of the day. These masks are also designed to work together, providing rich benefits and deep hydration with nourishing floral extracts. These masks come in a variety of flavours for different skin types; from acne-soothing ‘Clear’ to fine line vanishing ‘Lift’ rich in hibiscus.

After deep hydration? Medicube has jumped into the trend with their blend of pure PDRN and low molecular weight collagen, which infuses into the skin with microbubbles for a deep, rosy glow. Balanced with plumping hyaluronic acid, hydrating ceramides and a dash of retinol to refresh the skin barrier. Helps exfoliate, clear and moisturize the skin underneath for an unparalleled glow.

This quartet of serums produces rich, microbubbles with a variety of types to treat any skin concern. From their brightening Yellow serum (glutathione and niacinamide), to their repairing Blue serum (PDRN and hyaluronic acid), to their acne-treating Red serum (azelaic acid) and finally their nourishing Pink serum (rich in retinol and collagen).  There’s something for everyone to enjoy, with these nourishing and deeply treating bubble serums, which are well-constructed and light. 

With the summer upon us, lighten your skincare load and keep your skin moisturized and bright. A bubble serum is the perfect addition to any routine and provides a richer way to infuse ingredients into your skin biome. Look for something new and refreshing for your routine on Arktastic! 

What are Bubble Serums? 
Bubble serums are a fun new way to help infuse ingredients into your skin. They are especially great for oily skin, as they are light in ingredients and the gentle mechanical action of the bubbles popping helps exfoliate and refresh pores. They are perfect for helping achieve that glassy skin aesthetic. Not only are they an enhanced new way to absorb ingredients for oily skin, but bubble products have also been shown to enhance mood, making it a great purchase for loved ones who need a little lift in their life. 

How to Use Bubble Serums? 
Always try to use products from lightest to heaviest, to ensure the light watery products can absorb deeply and the thicker products can form a protective seal to keep in moisture and enhance absorption. After cleansing and toning skin, apply bubble serum first (as its formula is mostly air and absorbs quickly). Follow with other serums, then thicker ampoules and moisturizer as per your usual routine. 

Is Retinol Safe in Bubble Serum? 
This was a concern I had when testing out retinol-based bubble serums, but was delightfully surprised at the low irritation. Retinol can be quite irritating, but when formulated in light bubbles, it absorbs deeper and is balanced well with soothing botanicals (such as oat, rice etc) to help moisturize and calm skin. The retinol level in most bubble serums makes them quite safe to use on their own, but keep an eye out if you are on stronger retinoids or already use retinol in your routine.