Beauty of Joseon 

Inspired by the Joseon era of South Korea, Beauty of Joseon creates timeless and inspired skincare that is holistic and heals the skin. Following traditional Korean remedies and medicine, their cosmetics are rich in soothing botanical extracts that help boost skin healing, improve texture and refresh the soul. Inspired by the Gyuhap Chongseo guide on peaceful living – their skincare line strives for gentle and holistic beauty. 

Ginseng Skincare Line 
One of their most famous product line infuses restoring ginseng into skin to hydrate and heal. Ginseng stimulates regrowth of skin cells, is rich in antioxidants and prevents environmental damage and helps stimulate the immune system for stronger, glowing skin. This ranges from their ginseng cleansing oil (to gently cleanse and hydrate) to their refreshing ginseng essence water. 

Hanbang Serum Line 
Distilled into their Hanbang serum kit, Beauty of Joseon has four famous serums that are designed to refresh, hydrate and balance skin. This includes their Glow Serum (enriched with brightening niacinamide and soothing honeybee propolis), their Glow Deep Serum (brightening rice extracts and alpha arbutin), Revive Serum (renewing ginseng and snail mucin) and their cooling Calming Serum (balanced with green tea and panthenol). Each serum is iconic, hydrating and perfectly designed to rejuvenate skin cells. 

Suncare Line 
Beauty of Joseon is also incredibly famous for their lightweight and hydrating suncare line. From their famous Relief Sun Cream (which refreshes dry skin with rice extract and healing probiotics) to its other half, the 

Relief Sun Cream Aqua-Fresh (designed for oily skin care and SPF+50 protection). Each sun cream is designed to be ultra-light, absorb quickly and leave no cast – which is reminiscent of a light serum rather than a thick, occlusive sunscreen. It slides perfectly under make-up, provides strong protection and also moisturizes and protects the skin – making an iconic K-Beauty suncare line. 

Top K-Beauty Products by Beauty of Joseon 
 
Revive Eye Serum: Ginseng and Retinal 
Vanish fine lines and rehydrate your eyes with ease, using this antioxidant-rich and gentle eye serum. The most iconic eye serum in K-Beauty, this refreshing cream is infused with 10% ginseng root extract and 2% retinal liposomes to rapidly hydrate, stimulate cell renewal and produce more youthful, refreshed eyes. 

Dynasty Cream 
This rich, nourishing cream is packed with powerful botanical extracts, plumping ceramides and honey extract. It is perfectly nourishing and perfect to refresh fine lines and improve skin health. From rice extracts, ginseng and brightening orchid extract – it's a cocktail of healing Joseon Era ingredients.

Matte Sun Stick: Mugwort + Camelia 
Provide easy on-the-go sun protection and a perfect refresh for oily skin with this blurring sun stick. Designed to glide smoothly across skin, this sun stick is enriched with cooling mugwort and floral extracts to refresh and reduce acne.  

Beauty of Joseon FAQs 

Is Beauty of Joseon a Korean company? 
Yes, Beauty of Joseon is a celebration of all Korean ingredients and traditional remedies through excellent, careful formulas. They have a simple repertoire of quality products, rather than dozens of different products, and each one is iconic in its own right. Beauty of Joseon found popularity first outside of its home country, breaking away from the numerous ‘traditional beauty’ companies inside South Korea. Breaking into the Western market first, made Beauty of Joseon a stand-out brand, where its popularity then burst inside South Korea too. 

Is Beauty of Joseon Safe for Sensitive Skin? 
Beauty of Joseon is a nature-based and gentle skincare company, with a variety of products safe and beneficial for sensitive skin types. From lightweight serums to protective sun serums, it’s all designed to be hypoallergenic and safe for sensitive skin types. It’s important to check each individual product for ingredients that your skin may be sensitive to, but Beauty of Joseon is a skincare brand that elegantly tailors itself to all skin types. 

What is Beauty of Joseon’s Philosophy? 
Beauty of Joseon celebrates moments of peace within a fast-paced life. They’ve experienced the most success within the US and have tailored a variety of products for skincare on-the-go; creating simple products that provide high benefit and beauty outcomes. From their sun-care line doubling as a moisturizer to their hydrating, balancing serums – they want people to experience healthy skin, even with limited time.