Top K-Beauty Serums in Skincare 

Medicube 
Experience advanced skincare products with the power of Medicube. Never happy with second best, Medicube delivers excellent innovation and is always at the forefront of skincare trends and great beauty products. Keep up to date with the top products with Medicube. 

Top Product: Medicube PDRN Pink Exosome Shot Serum 
Bring out deep youthful, rosy glow with the power of PDRN boosted by spicules for a deep, collagen-producing effect. Experience deep shine with regeneration of skin cells. 

Jumiso 
Enjoy skincare with a little smile, with fun and iconic skincare lines to nourish, refresh and boost your inner glow. Always creating something new, Jumiso has produced well-loved skincare with transparent, thoughtful formulas. 

Top Product: Jumiso All Day Vitamin Brightening & Balancing Facial Serum 
Enjoy a vitamin C serum with pizazz, infused with 85% Hippophae rhamnoides extract, blended with plumping hyaluronic acid and soothing centella. For the perfect, daily glow and treatment of fine lines. 

Beauty of Joseon 
Enjoy inspired skincare methods that have withstood the test of millennia. Infused with brightening rice, smoothing ginseng and powerful green tea – Beauty of Joseon produces skincare products that rival the Joseon Dynasty. 

Top Product: Beauty of Joseon Glow Deep Serum: Rice + Alpha Arbutin 
Infuse a deep, romantic glow in your skin with the perfect balance of rice bran blended with arbutin to lift dark spots and restore deep hydration. 

Looking for Skincare Tips? 

Check out our advice, tips and tricks on our beauty blog! With real-research, carefully formulated methods for boosting your skincare and honest product reviews, its a hub of information at your fingertips. Check out our favourites: 

How to Make a K-Beauty Routine 
How to De-Influence Your Skincare Routine 

Serum FAQs 

How To Use Skincare Serums? 
If you are new to skincare, serums must seem a bit strange. Essentially, they work as a treatment for a specific skincare concern – to help reduce dark spots, improve hydration, vanish fine lines and more! It’s important to pick a serum based on your skincare concern for good results. If you are struggling with fine lines; look out for a good retinol or collagen serum. If you have dullness; pick a vibrant vitamin C serum. If you are struggling with acne; an azelaic acid serum is a perfect remedy to reduce spots and improve turnover. 

Use serums after cleansing and toning skin, applying 2-3 drops to each cheek and gently massaging into skin. You can use multiple serums but be careful with how they might interact with each other. 

How Do You Layer Serums? 
When layering serums, always start with lightest serums and build up to heavier serums. If you have a serum that boosts absorption, start with that one to improve the absorption of all following serums. For example, exosome serums contain microneedles that help prep skin for deeper absorption. If using an active serum (such as retinol or AHA/BHA) start with those serums first and follow with hydrating serums to reduce potential irritation. 

Are Skincare Serums Important to Use? 
Serums have a great place in skincare routines – in order to provide treatments for skincare concerns and yield strong, lasting results. If you have fairly healthy skin, which is being well-hydrated; you are less likely to need a serum in your skincare routine. They are most beneficial to address a skincare concern – such as acne, large pores, fine lines, hyperpigmentation or scarring. 

Picking a serum to address these and adding it to your routine is one of the best ways to help reach your skincare goals.